Carmel, Ind. July 18, 2007 - Conseco Worksite, the worksite marketing division of the Conseco insurance group, has unveiled its new logo reflecting the company’s renewed dedication to the worksite market. Conseco Worksite’s new logo will be featured in a print advertising campaign, launching this month in trade publications.
“Conseco Worksite’s new look is dynamic and fun,�? said Luke Bohlman, senior vice president of sales. “The new logo reflects our fresh approach to employer groups, their employees and the brokers who serve this important market.�?
Bohlman continued, “Our new logo highlights what really matters to our clients and what our brand positioning has always stressed: that we make it easy to offer voluntary benefits to employees at work. But our commitment to ‘easy’ doesn’t stop there. With our experienced and dedicated worksite operations team, Conseco Worksite brokers receive the support they need to spend less time with service issues and more time cultivating new business.�?
The design of Conseco Worksite’s logo expands upon a previous version, launched in 2001. The new logo is focused on the word “worksite�? and features a paperclip graphic, representing the work environment in which the company’s voluntary benefit products are sold. The new logo carries forward the same bright green elements from the original logo, communicating a youthful and energetic approach to the marketing of insurance products. Conseco Worksite’s registered tag line -- “Benefits made easy @ work�? -- communicates the company’s mission and as such is prominently featured in the new design.
The Conseco insurance group has been active in the worksite market for many years, offering supplemental life and health insurance products to middle American customers at work. Conseco Worksite’s portfolio of voluntary benefit products includes cancer, heart/stroke, accident, hospital indemnity and universal life insurance, as well as Section 125/132 services. Conseco Worksite plans to introduce a short-term disability product by year-end.
Conseco Worksite currently provides products and services to employees in more than 16,000 employer groups across the country. Agents who are interested in partnering with Conseco Worksite or learning more about Conseco’s supplemental health products should visit www.PartnerWith.com/worksite/.
The Conseco insurance group, comprised of the insurance company subsidiaries of Conseco, Inc. (NYSE: CNO) based in Carmel, Indiana, serves over 2 million customers across America. The Conseco insurance companies offer supplemental health and life insurance products and annuities to working families and seniors. Visit us at www.conseco.com.