August 30, 2004
Conseco Insurance Company introduces new equity-indexed annuity product
Conseco Liberty (SM) offers clients freedom, flexibility and diversity.

Indianapolis, Ind. Aug. 30, 2004 —Conseco Insurance Company, a life and health insurance company, today introduced its newest annuity product, Conseco Liberty (SM). This equity-indexed annuity (EIA) product provides multiple index options, offering diversification within a fixed product.

With Conseco Liberty, clients have the flexibility of four different crediting options.

• The S&P 500® Index option provides index credits based on the average gains of the S&P 500 Composite Stock Price Index®.

• The S&P MidCap 400 Index option provides index credits based on the average gains of the S&P MidCap 400 Index, a measurement of the performance of the midsize company segment of the U.S. market.

• The Russell 2000® Index option provides index credits based on the average gains of the Russell 2000 Index, a measurement of the performance of the 2,000 smallest companies in the Russell 3000 index.

• A one-year, fixed-rate option provides a traditional fixed-interest rate guaranteed on initial premium for the first contract year.

The crediting method used for the product’s three index options is based on monthly averaging with annual reset and no caps or margins.

With every contract year, Conseco Liberty gives clients the ability to redirect their contributions into other options. Clients can choose to place their entire premium in one option or diversify among two, three or even all four options at each contract anniversary. And with the product’s minimum guaranteed contract value and minimum guaranteed interest rate features, clients enjoy upside potential without downside risks.

Tom Blackburn, senior vice president and national sales director of life insurance and annuity products for the Conseco insurance companies, said, “This new product demonstrates the commitment of Conseco Insurance to both customers and agents. Conseco Liberty offers flexibility for customers, while still providing security through a fixed-rate option. Agents enjoy the opportunity to sell a competitive and straightforward product, backed by one of the industry’s leading providers.??

Conseco Liberty is a 12-year term, flexible-premium product. Additional benefits include a nursing care rider and a terminal illness rider available at no additional cost and income tax deferral.

Conseco Insurance Company is a subsidiary of Conseco, Inc., a Fortune 500 company. Conseco, Inc. is a separate entity and is not responsible for the financial condition or contractual obligations of the insurer. Conseco’s insurance companies serve nearly 5 million customers across America. Cancer, heart/stroke, accident and Medicare supplement policies protect people against major unplanned expenses; annuities and life insurance products help people plan for their financial future. To learn more or to contact the company, visit www.conseco.com.

The Conseco Liberty annuity and its riders are subject to state availability.

“S&P 500®??and “S&P MidCap 400?? are trademarks of The McGraw-Hill Companies, Inc., and have been licensed for use by Conseco Services, L.L.C. The Conseco Liberty annuity is not sponsored, endorsed, sold or promoted by Standard & Poor’s® and Standard & Poor’s makes no representation regarding the advisability of purchasing this product.

The S&P 500 Composite Stock Price Index and S&P MidCap 400 Index do not reflect dividends paid on the stocks included in the index.

This contract is not promoted, sponsored, endorsed, or in any way affiliated with Frank Russell Company. Frank Russell Company is not responsible for and has not reviewed this contract nor any associated literature or publications and Frank Russell Company makes no representation or warranty, express or implied, as to their accuracy, or completeness, or otherwise.