October 18, 2005
Conseco Insurance Company and Fairlane Financial Partner to Develop New "Edge" Products

Carmel, Ind. October 18, 2005 -- Conseco Insurance Company and Fairlane Financial have announced two new annuity products: The Annuity Edge and Retirement Edge. Co-developed by Conseco and Fairlane, the launch of the “Edge?? products reflects the companies’ shared commitment to providing new sales opportunities for agents.

“Fairlane and Conseco have experienced a successful, continuous partnering relationship for many years, resulting in very profitable annuity products,?? said Ron Lane, president of Fairlane Financial Corp. “Eleven years ago, we introduced the Hallmark Marquee and have since co-developed Conseco 7, Conseco Liberty and TLC 5. We believe the ‘Edge’ series of fixed index annuities—which are consumer-friendly and offer liberal agent compensation—will prove to be another winner.??

About the products:
The Annuity Edge and Retirement Edge are both flexible-premium, indexed annuities with a premium bonus on all premiums paid throughout the first year.

The Annuity Edge is an 8-year term product with a variety of flexible crediting options. Clients may allocate their funds among four major market indexes and six growth options as follows:

  • Dow Jones index using monthly averaging
  • S&P 500® using monthly point-to-point or monthly averaging
  • S&P MidCap 400 using monthly averaging
  • Russell 2000® using monthly averaging
  • One-year fixed interest rate

Retirement Edge is a 12-year term product that offers the flexibility of ten different growth options for clients. Clients may choose from four major market indexes and a fixed rate option as follows:

  • Dow Jones index using monthly averaging or annual point-to-point
  • S&P 500 using monthly point-to-point, monthly averaging or annual point-to-point
  • S&P MidCap 400 using monthly averaging or annual point-to-point
  • Russell 2000 using monthly averaging or annual point-to-point
  • One year fixed interest rate

Both products allow clients to change the direction of their contributions at each contract anniversary, with no restrictions on allocations or transfers. Additional benefits include a nursing care rider and a terminal illness rider available with both products at no additional cost.

“Conseco Insurance Company is proud of our long-term association with Fairlane Financial, a well-established and widely-recognized leader in annuity marketing,?? said Tom Blackburn, senior vice president and national sales director of annuity products for the Conseco insurance companies. “The co-development of The Annuity Edge and Retirement Edge is a welcome opportunity to expand our relationship and capitalize on our mutual strengths. With these new products, agents have the potential to earn competitive compensation, while offering clients more ways to get a head start on their futures.??

Marketing organizations and agents are encouraged to learn more about The Annuity Edge, Retirement Edge and Conseco Insurance Company by calling (888) 266-6002.

About Fairlane Financial:
Chartered in 1955, Fairlane Financial offers a complete annuity portfolio to financial services professionals nationwide. Through their commitment to quality products and exemplary customer service, Fairlane Financial has built a reputation for providing highly professional services and up-to-date information to the brokerage community.

About Conseco Insurance:
The Conseco insurance companies serve millions of customers across America. Conseco’s cancer, heart/stroke, accident and Medicare supplement policies protect people against major unplanned expenses; Conseco’s annuities and life insurance products help people plan for their financial futures.

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“Dow Jones?? is a service mark of Dow Jones and Company, Inc. and has been licensed for use for certain purposes by Conseco Services, L.L.C. Conseco Insurance Company’s The Annuity Edge and Retirement Edge are not sponsored, endorsed, sold or promoted by Dow Jones, and Dow Jones makes no representation regarding the advisability of investing in such product.

“S&P 500®??and “S&P MidCap 400?? are trademarks of The McGraw-Hill Companies, Inc., and have been licensed for use by Conseco Services, L.L.C. Neither The Annuity Edge nor Retirement Edge are sponsored, endorsed, sold or promoted by Standard & Poor’s®, and Standard & Poor’s makes no representation regarding the advisability of purchasing these products.

These products are not promoted, sponsored, endorsed, or in any way affiliated with Frank Russell Company. Frank Russell Company is not responsible for and has not reviewed these contracts nor any associated literature or publications, and Frank Russell Company makes no representation or warranty, express or implied, as to their accuracy, or completeness, or otherwise.

Indexes do not reflect dividends paid on the stocks included in the index.

The Annuity Edge, Retirement Edge, and their riders are subject to state availability.