Press Releases
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Chicago, Ill., January 5, 2004 -- As Yogi Berra would have said, it's déjà vu all over again for legendary broadcaster Paul Harvey and Chicago-based insurer Bankers Life and Casualty Company.
For the second time in his 70-year career, the popular radio newsman will act as on-air spokesman for Bankers, helping the company celebrate its 125th anniversary in 2004. During the 1950's-80's, Harvey was the "Voice of Bankers."
"We couldn't be prouder to be associated with any person," said Bankers President and CEO Edward M. Berube. "Paul Harvey's unique style and his stature as a broadcaster is a perfect fit with Bankers. We are very much looking forward to hearing that incredible voice broadcast our messages."
Bankers Life and Casualty Company is a national insurer focusing exclusively on insurance products designed for seniors. During Harvey's first tenure as a spokesman for the company, Bankers became one of the first insurers in the country to offer Medicare supplemental insurance and one of the first to offer nursing home (long-term care) insurance.
Paul Harvey's radio career started in 1933. In June 1944, he began broadcasting in Chicago at the ABC affiliate WENR-AM. He began his coast-to-coast broadcast "News and Comment" on the ABC Radio Networks in 1951.
Today, Paul Harvey broadcasts "News and Comment" and"The Rest of the Story," six days a week around the world. Paul Harvey News is the largest one-man network in the world, consisting of over 1200 radio stations, 400 Armed Forces Network stations that broadcast around the world, and 300 newspapers.
About Bankers Life and Casualty Company
Established in 1879 and headquartered at the historic Merchandise Mart in downtown Chicago, Bankers Life and Casualty Company focuses exclusively on the financial security needs of seniors. The company offers a broad portfolio of health and life insurance and retirement savings products designed especially for seniors. These products are distributed through a national network of professionally trained company agents. Visit us online at www.bankers.com.
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